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Table of Contents:
1. Introduction
2. What is Content Marketing
3. Best Content Marketing Tools
4. Conclusion
5. FAQs


As new trends and content formats emerge, it becomes increasingly difficult to manage content marketing and its various parts every year. In order to stay relevant and be discoverable online, your content marketing strategy constantly needs to evolve.

From blog posts to social media updates, videos to podcasts, content reigns supreme. Every piece of content you create is an opportunity to connect, engage, and inspire action. And sometimes to create engaging content we need the help of outside tools.

Join us as we explore the best content marketing tools in 2024, each of which has the power to transform your ideas into content that leaves an impact and drives action.

What is Content Marketing?

Before we explore the different tools used for content marketing, let’s understand what it is.

Content marketing is a marketing strategy that revolves around the generation of content in the form of blog posts, images, or videos. It involves the strategic distribution of valuable, relevant, and consistent content to engage the audience and drive a profitable action.

To put it in simple words, content marketing includes creating compelling stories to keep the audience engaged via various platforms. 

Best Content Marketing Tools:

Content marketing tools are not only used to streamline the process of content creation but are also used to optimize content for search engines, evaluate performance, and efficiently manage projects. These tools make it easier for marketers and content creators to deliver high-quality content that will appeal to their target audience. 

Let’s explore the realm of content marketing tools where innovation meets creativity, and strategy meets storytelling. Following are some of the tools we’ll be exploring in this article:


Content Marketing Tools for Content Writers
Hemingway Editor
Google Docs
SEMrush Writing Assistant

Content Marketing Tools for Visual Artists

Content Marketing Tracking Tools
Google Analytics
Google Search Console
Content Marketing Tools for Project ManagementTrello

Content Marketing Tools for Writers:

 1. Hemingway Editor:

Are you looking to improve the readability of your content? If so, consider using the Hemingway Editor.

It is a writing tool that helps you create content that is simple, concise, engaging, and easy to read. This tool offers various features including readability analysis, format analysis, and style suggestions. It even has a desktop app that works well with Word and other writing applications. 

Hemingway offers a wide range of pricing plans to suit individual and professional needs. It even offers a free online plan that highlights inconsistencies and issues in your writing but does not suggest correction with AI. 

2. Grammarly:

Another great tool for writers is Grammarly. it is nothing like your traditional writing tools. It provides AI-powered writing assistance that checks grammar, spelling, punctuation, and style errors. It even offers features to check for plagiarism. It offers personalized suggestions and can easily integrate with Word and other writing applications. 

Grammarly offers both free and paid subscriptions. The free plan provides basic grammar and spelling-checking features. On the other hand, the premium plan unlocks many advanced features including writing suggestions, vocabulary enhancement, and genre-specific checks for writing style.

 3. SEMrush Writing Assistant (SWA):

SEMrush Writing Assistant – an innovative writing tool developed by SEMrush, a leading digital marketing platform. 

SWA works well with Google Docs, Word, and WordPress. It provides real-time writing assistance and suggestions based on readability and new and improved SEO practices.  It even offers plagiarism detection and content performance tracking, which is great if you want to learn more about how your content performs online. 

It offers various subscription plans tailored to different needs and budgets. 

 4. Jasper:

Create high-quality content with Jasper. It is an AI-powered writing assistant that empowers writers to efficiently create content that resonates with their audience. It offers valuable insights to help writers achieve their content marketing goals. 

Jasper can assist writers in brainstorming ideas for new content and can even help them with their research. It even gives suggestions for SEO optimization and allows for collaboration and sharing.

It offers pricing plans for businesses and creators, choose one that suits your needs.

5. Google Docs: 

If you want to collaborate with other writers, then Googe Docs is the right choice for you. Google Docs is a cloud-based document editor allowing you to create, edit, and collaborate on documents online. It is a convenient and accessible solution for individuals and teams to work on writing projects. 

Since it is a cloud-based document editor, you can easily save your documents online and access them from anywhere as long as you have an internet connection. Furthermore, it also saves versions of your document so if you don’t like the edited version, you can easily go back to the older version. 

Google Docs is available for free to anyone with a Google account. However, you can get a paid version called Google Workstation which includes additional features and benefits such as increased cloud storage. 

Content Marketing Tools for Visual Artists:

1. Canva

Canva is one of the most popular graphic design platforms. It offers many tools and features for creating visually appealing content. Canva not only offers various design templates but also allows users to access millions of resources such as stock photos, illustrations, shapes, and fonts. 

Working on designs and want to collaborate? Collaboration is made easy by Canva. 

Canva’s Brand Kit feature allows you to save and access brand colors, fonts, logos, and other assets to maintain brand consistency across all designs.

Moreover, designs created in Canva can be easily shared on social media platforms and can be downloaded in various formats including JPEG, PNG, and PDF. 

Canva’s free subscription lets you access some basic features while the paid subscription offers additional features and benefits.

2. Vidyard: 

If you are looking for a tool that lets you create and manage video content, then try Vidyard. It helps businesses of all sizes to create personalized video messages, host interactive video experiences, or analyze video performance. 

Vidyard offers various pricing subscriptions to suit the needs of all businesses. 

3. Venngage:

If you want to create professional-looking visuals, opt for Venngage.

It is an online design software that allows you to create visually appealing graphics, infographics, presentations, and much more. Many customizable templates and design elements are available on Venngage, and it even allows different users to collaborate on designs. 

Once you are done with your design you can download it in various formats including PNG, PDF, and PDF.

as for pricing, Venngage offers a free plan with basic features while the paid plan offers access to additional features and benefits. 

Content Marketing Tracking Tools:

1. SEMrush:

Looking for an all-in-one SEO toolkit – SEMrush has got it all!

This tool lets you conduct keyword research, competitor analysis, Backlink analysis, and a complete website audit. With the insights it offers, you can easily work on improving and optimizing your website for search engines. 

With its various pricing plans, you can get access to the tools you need and work on the optimization of your website.

2. Google Search Console: 

Google Search Console, which was formerly known as Google Webmaster, is a free service by Google. It lets webmasters monitor and manage their websites in Google search results. Moreover, it also provides insights into how Google sees and indexes the website, it even offers tools to optimize your site performance in SERPs, and also lets you troubleshoot any site errors.

3. Google Analytics: 

Another free service offered by Google is Google Analytics. It is a web analytics service that lets you track website traffic. It even provides valuable insights into how users find and interact with your website, and lets you learn more about the conversion metrics. Google Analytics helps you make informed decisions to improve the online presence of your brand.

4. Ahrefs: 

Get everything you need to rank higher with Ahrefs. 

Ahrefs is an SEO tool that allows you to conduct keyword research, backlink analysis, and competitor analysis. It offers many tools that will help you with various aspects of SEO and content marketing. It helps you understand your website’s SEO performance and provides insights for further improvement. 

Ahrefs has various pricing plans that give you access to different features and usage limitations. 

Content Marketing Tools for Project Management:

1. Trello:

Manage your team projects from anywhere with Trello! Trello brings all your teammates, tasks, and tools together. It makes use of boards, lists, and cards to organize tasks and projects. With Trello, you can assign tasks, set due dates, and attach files to be shared with your team. 

Trello is available in multiple pricing plans to accommodate your needs. 

2. Hootsuite

With so many social media platforms at hand, things are bound to get chaotic. Hootsuite is a social media management platform that not only lets you schedule a posting calendar but also allows you to analyze content across multiple social media apps. Plus, Hootsuite also lets you collaborate with teams for more efficient social media management.

It offers various pricing plans to suit the needs of various businesses. 

3. HubSpot:

Need everything on a single platform? Consider using HubSpot. 

HubSpot not only lets you have your data and team but also your customers on one platform. It is a leading inbound marketing, sales, and customer relationship management software and is designed to help businesses attract, engage, and satisfy customers.

Hubspot offers various pricing plans that suit the needs and budgets of businesses of all sizes. 

Expert Content Marketing Services with Createch:

As content marketing is evolving rapidly, artists and marketers should utilize the various tools available to stay ahead of the game. The tools for content marketing would not only let you streamline your workflow but would also let you maximize your impact. 

Explore these top tools to take your content marketing efforts to the next level, or seek help from experts like Createch. Contact Createch today for expert content marketing services and take your brand to new heights!


Q. What are the best tools for Content Marketing?

A. Hemingway Editor, Grammarly, Canva, SEMrush, Ahrefs, Google Analytics, Google Search Console, and Trello are among the best tools for content marketing.

Q. What are content marketing tools?

A. Content marketing tools are software designed to help content marketers create, distribute, optimize, and analyze content for marketing purposes. 

Q. How to create a content marketing strategy?

A. To create a content marketing strategy you need to first define goals, identify your target audience, and plan your content type. Once your content is created you need to have it optimized for search engines, promote it via various channels, measure its performance, and make adjustments when needed.

Q. What is content marketing and advertising?

A. Content marketing is the art of creating valuable content to engage and attract the audience, while content advertising includes promoting the content via various channels.

Q. What is content marketing in digital marketing?

A. Content marketing in digital marketing refers to the creation, distribution, and promotion of content strategically through various online channels in order to attract, engage, and convert audiences for business objectives.

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