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Link-Building Strategies That Actually Work in 2024

Link-Building Strategies

Table of Contents:

Table of Contents:
1. What is Link-Building?
2. Types of Backlinks
3. Link Building strategies in 2024
4. 1. Ask People You Know for Links
2. Be Specific
3. Guest Blogging
4. Link Building via the Resource Pages
6. Skyscraper Technique
7. Digital PR
8. Reach Out to Niche Specific Influencers
9. Content Syndication
10. Another Link-building Opportunity: Social Media
11. Video Content
12. Host Webinars and Online Events
13. Repurpose Your Content
14. Appear as Guest in Podcasts
15. Create Link Worthy Content
16. Collaborate on Industry Studies
17. Participating in Q&A Sites
Improve Your Search Engine Ranking with Createch & Its Link Building Strategies

Are you looking for ways to improve your website’s online visibility and search engine ranking? Consider link-building, an essential method used by many top-ranking websites. As search engine algorithms are continuously evolving in 2024, it is also important to stay updated on your link-building strategies. To help you stay updated, we have developed this guide. This guide aims to explore the various link-building strategies that actually work in 2024.

What is Link-Building?

Before we explore the various tactics, it is essential to understand what link-building actually is. Link-building is a tactic used in SEO that involves getting other websites to link to yours, so that you may seem authoritative to search engines such as Google, Bing, Yahoo and others. 

So why does it matter?

Although you might find people out there claiming that link-building is losing its significance, it is still an important factor in SEO. 

Undeniably, link-building is one of the important tactics for helping your website rank. Moreover, it helps search engines determine whether your content is trustworthy and relevant. 

Moreover, it is noteworthy that in 2024, search engines are prioritizing authentic and organic links. Hence, it is necessary for website owners to use ethical and effective link-building strategies.

Types of Backlinks

When it comes to backlinks, there are two major types:

  1. dofollow
  2. nofollow

both of these links are very different from each other but hold great significance in SEO. Dofollow links pass on the authority to the website; on the other hand, Nofollow links don’t pass on any authority but are useful in other ways. 

Link Building Tactics in 2024

There are several tactics you can use to get links from other websites, but we are going to focus on the most effective ones. These linking tactics are organic and natural and will help you start the process of getting backlinks on a regular basis. Here are some of the natural link-building strategies you can use to get a better ranking and gain better visibility. 

  1. Ask People You Know for Links

When trying to build links, consider asking the people you already know. Explore your connections and see who can offer you relevant and quality backlinks. Although everyone is building their own website, it is important for you to analyze whether the endorsement you are getting is relevant or not. Remember that irrelevant endorsements can do more harm than good.

  1. Be Specific

If you are getting backlinks from people you know, you have to be specific with your outreach. Let them know where you want the backlink to go rather than having them figure out where the link should go. 

  1. Guest Blogging

Guest blogging is one of the most powerful link-building tactics. How can you guest blog? Well, the first step is always research. Explore websites that are specific to your niche and pitch them unique, high-quality blog content ideas. By contributing valuable content that is informative and relevant to the audience of the host blog, you not only gain a quality backlink but are also able to establish your authority in the industry. 

  1. Link Building via the Resource Pages

Many websites have resource pages, and these pages list helpful content and tools. Consider reaching out to the webmaster of these pages and suggesting that your content would be a valuable addition. 

For example, if you have an informative guide on building backlinks in 2024, it could be the best fit for many of the SEO-related resource pages. 

  1. Broken Link Building

This strategy involves finding pages or blogs with broken links. Once you have found a webpage with a broken link that is also niche-specific, contact the webmaster and offer your relevant content as a replacement. To find dead or broken links, you can use many different tools, including Check My Links or Broken Link Checker. This is a win-win for both, as it lets the webmaster fix his broken links, and you get a quality backlink as well.

  1. Skyscraper Technique

One of the innovative link-building strategies is the skyscraper technique. Are you wondering what a skyscraper technique is? A skyscraper technique involves finding famous content in your niche and writing something even better. Let’s suppose you have found a well-linked article on modern link-building techniques. Now, what you can do is write a better, more comprehensive version. So you have written something that is even better than the original content; great! Now, go and connect with the sites that link to the original content, offering them an opportunity to link to your updated version. 

  1. Digital PR

Have you ever heard of digital PR? This is another famous 2024 link-building trend. It requires creating newsworthy content and promoting it to journalists and bloggers. Examples of digital PR include content with unique data studies, surveys, and reports. When done right, digital PR can result in quality and authoritative backlinks from news sites and industry blogs. 

  1. Reach Out to Niche Specific Influencers

Another 2024 link-building trend that is taking off is collaborating with influencers. When collaborating with influencers, don’t just collaborate with anyone; choose one who is relevant, niche-specific, and has a strong online presence. Influencers can help you amplify and boost your content and can also provide backlinks from their blogs or social media channels. 

  1. Content Syndication

Content syndication is one effective way to expand your audience and build backlinks. All you have to do is republish your content on other platforms so that it reaches a wider audience and leads to natural link-building opportunities. 

Start by choosing the right platform for content syndication; some of the popular choices include Medium & LinkedIn. 

Remember to use canonical tags when republishing content. These tags are helpful in avoiding duplicate content issues and SEO penalties, signaling to the search engines that your website is the primary source. 

  1. Another Link-building Opportunity: Social Media

Although social media links are usually nofollow, these are still helpful in increasing traffic to your content, and can also provide chances of backlinks. Consider sharing your content on different social media websites such as Twitter, LinkedIn, and Facebook. Moreover, connect with your audience to increase engagement.  

  1. Video Content

We have said this quite a lot of times before this as well, but let me just say this again. Video content is more engaging and gets more clicks than written content, as listening and learning are easier than reading and learning. 

Consider creating informative and engaging video content related to your niche, of course, and posting it on YouTube or Vimeo. Include links back to your website in the video description and encourage viewers to share the video. Doing this increases the chances of natural link-building.

  1. Host Webinars and Online Events

You can attract a lot of attention and backlinks via webinars and online events. Promote your webinar or online event through industry forums, social media, and email newsletters. after the event offer a recording on your website and ask attendees and participants to share. 

  1. Repurpose Your Content

Repurpose your existing content; for example, if you have a blog post on link building for SEO, consider using it in other forms, such as videos, podcasts, social media posts, and reels; the possibilities are endless. Repurposing your content would not only let you expand your reach, but you’ll be able to generate chances of backlinking. 

  1. Appear as Guest in Podcasts

One of the advanced link-building techniques is appearing as a guest in industry podcasts; this provides you with valuable backlinks from show notes. Not only is this helpful in building backlinks, but it also lets you reach a new audience and establish your authority. You can even pitch yourself to relevant podcasts by highlighting your expertise and the unique insights you can offer to their listeners. 

  1. Create Link Worthy Content

High-quality, informative content automatically generates backlinks. Websites will naturally link to your content if it is truly useful, informative, and engaging. Examples of such content include how-to guides, infographics, and original research. Remember that content that answers common pain points and frequently asked questions in your industry is really effective in link-building. 

  1. Collaborate on Industry Studies

Another effective link-building strategy includes collaborating with other companies and experts in your field to conduct industry studies. Once the study is complete, publish the results in the form of a comprehensive report. These reports will attract quality backlinks from news sites, blogs, and other businesses that are interested in the information.

  1. Participating in Q&A Sites

Answering questions on websites such as Quora and Reddit can help you establish authority and drive traffic to your website. When providing answers on such websites, consider providing valuable and detailed answers and adding a relevant link to the content on your website. This can do both for you: drive traffic to your website and generate potential backlinks.

Improve Your Search Engine Ranking with Createch & Its Link Building Strategies

Link building is an essential part of SEO and requires a thoroughly thought-out strategy. By following different link-building tactics, you can improve your website’s ranking. Remember, the goal is to get quality, natural backlinks that will be of value.

Need help with your link-building and SEO strategies? Visit Createch Agency today and watch your site climb the search engine rankings.


Q: What is link-building?

A: Link-building is a tactic used in SEO that involves getting other websites to link to yours so that you may seem authoritative to search engines such as Google, Bing, Yahoo, and others.

Q: What are some of the effective link-building strategies in 2024? 

A: Some effective link-building strategies include guest posting, appearing in podcasts, building links through resource pages, digital PR, and the Skyscraper technique.

Q: Why is link-building important in SEO?

A: Link-building is important in SEO as backlinks act as vote of confidence helping you establish your authority.

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